Goodby, Silverstein, & Partners

Mountain Dew

The Ask: Leverage current market trends to develop engaging and innovative campaign ideas that capture Gen Z's attention, fostering genuine interest and excitement for the Mountain Dew brand.

  • Growing up with the “infinite shelf” that is available online, Gen Zers are the ultimate comparison shoppers.

  • They prefer brands that provide choice, hyper-personalization, and a sense of community (e.g., Converse Customization Shoes, Water Bottle Stickers, etc.).

  • According to Bank of America’s 2024 study, 94% of Gen Z has the most interest in collectibles (e.g., watches jewelry, and wine).

Solution: Allow new and existing Gen Z users to redesign the Mountain Dew can.

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