JOUR 4242: Trader Joe’s Campaign

Truth + Tension = Main Idea

Grocery shopping is a chore + I love Trader Joe’s, but I hate grocery shopping, especially when it’s busy = “Timing Is Everything.”

How Will We Execute This?

• Campaign Target Audience: 18-34-year-olds.

• No one likes shopping when it’s busy (or maybe you do). Either way, you’ll be prepared with our “Trader Tracker” which shows real-time data on local store capacities.