JOUR 4242: Depop Campaign
Truth + Tension = Main Idea
I want to shed my past and start fresh + I’m always reminded of what used to be = “Turn the Page.”
How Will We Execute This?
Campaign Target Audience: 18-34-year-olds in the UK.
Take over Depop’s website and allow sellers to replace descriptions with the stories behind their clothing. Create a section for “Trending Stories” and allow users to get involved by boosting their favorite stories.
Kick-off Depop's social media buzz with sponsored posts on platforms like Instagram, featuring sellers showcasing items and sharing the story behind them.
Brand Manifesto:
Those pieces you never wear… hang in your closet or sit folded at the bottom of a pile… there’s a reason you don’t put them on anymore. A story that won’t stop anyone from wearing it but you. Because our clothes hold onto the best and the worst parts of our lives.
More than just fabric, they hold memories: some good, some bad, and everything in between. Clothes are storytellers. Each piece speaks of the places you’ve been, the people you’ve met, and the moments you’ll never forget.
So breathe new life into your clothes. Sell them, and then buy something old to fill that space. As we change, our clothes should too. Turn the page.