JOUR 4242: Jellycat Campaign

Truth + Tension = Main Idea

Stuffed animals are only for kids + I know I need to be an adult, but stuffed animals are there for me when others can’t be = “The Only Therapist You Can Hug 24/7.”

How Will We Execute This?

• Campaign Target Audience: Females 18-34-years-old.

• Show that Jellycats are not necessarily a replacement for therapists, but a snuggly temporary solution to provide comfort in times of need.

• Create a Jellycat Helpline Number: 1-800-JELLYCAT.