NSAC Indeed Campaign
The Ask: Grow unaided consideration among 18-24-year-olds. Not only has unaided consideration plateaued within this target audience, but college students and recent graduates are more likely to consider and prefer LinkedIn.
Our Objectives:
1) Build brand love by increasing brand consideration, preferences, and sentiment through Indeed’s supportive and empathetic messaging.
2) Demonstrate how Indeed is a valuable platform in the job-searching market for 18-24-year-olds via its personalized tools.
3) Prove that Indeed is in touch with 18-24-year-olds’ values and empowers them to take on the chaos of the job-searching process.
Awards & Recognitions:
CLIENT: INDEED | 2022 - 2023
Districts: First Place, Best Plans Book, Best Individual Presenter, & Best Presentation.
Placed fourth in Nationals and was awarded AAF District 10 Jeanie Ruedy Best Presentation Team Award for the second year in a row.